The Game Plan — membership

Never decide dinner again.

Breakfast, lunch and dinner chosen for you every week. One grocery list, scaled to your house. Every kid at your table already accounted for.

Watch: one real week, start to finish

Five minutes — the plan arriving, the shop, and dinner on the table.

Same everything. Pick how you pay.

Cancel anytime, in one click.

Monthly

Pay as you go

$197

per month

Roughly $45 a week to have every meal decided, bought for, and ready to cook.
  • Breakfast, lunch, dinner and a smoothie — every week
  • One grocery list, scaled to your household
  • Kid plating for every dinner, by age
  • Allergies and hard nos filtered out permanently
  • Swap any meal you don't want
  • Skip a week whenever life needs it
  • Every past week kept — nothing expires
  • Instacart hand-off, or take the list to your store
Start monthly
Best value — save $394

Annual

Decide once for the year

$1,970was $2,364

per year — about $164 a month

Twelve months of monthly costs $2,364. Paid up front it's $1,970, so you keep $394 — exactly two months.
  • Breakfast, lunch, dinner and a smoothie — every week
  • One grocery list, scaled to your household
  • Kid plating for every dinner, by age
  • Allergies and hard nos filtered out permanently
  • Swap any meal you don't want
  • Skip a week whenever life needs it
  • Every past week kept — nothing expires
  • Instacart hand-off, or take the list to your store

And with the year

  • $394 stays with you — two months you don’t pay for
  • Your price locked for twelve months
  • One decision instead of twelve renewals
Start annual

Cook a month on us. If nothing changes, you pay nothing.

Run it for thirty days. If your evenings don't change, email us and we'll refund you in full — and you keep every plan and every list you built in the meantime. You cannot end up out of pocket for trying it.

Cancel anytimeOne click. No call, no hoops.
Secure checkoutCard details are never stored by us.
No surprisesThe price you pick is the price you pay.

Read this if you've quit things before

You've tried five of these. None of them were your fault.

The tracking app wanted you to log every meal. That's a second job.

The meal kit sent boxes, but you still picked the meals, and the price per portion made it a treat, not a system.

The program taught you about food — which you already knew — then left the doing to you at 6pm on a Tuesday.

The one-to-one sessions cost hundreds an hour to be told what to do, and you still went home and did all of it yourself.

Every one of them handed the job back to you. That's the pattern. Not your discipline — the design.

So the fair question isn't "will I stick to this one." It's "does this one actually take the work off me, or does it just describe the work?"

The Game Plan takes it. You don't log anything, you don't plan anything, and you don't choose anything. The week arrives decided.

Why this exists

It was never that you didn't know what to eat.

You know what food is. You've read the articles. The problem was never information — it was that the deciding never stops, and it always lands on you.

Every week somebody has to work out what everyone is eating, what to buy, what's already in the fridge, what the kids will actually touch, and what can be cooked on a Tuesday at 6:40pm when nobody has any patience left. In most houses that job has a name. It's you.

68%say deciding what to eat is the hardest part of mealtimes — not cooking it
77%are too exhausted to cook after work, including the most driven people
53 hrsa year spent inside grocery stores

Decision quality degrades across the day. That's measurable, not a character flaw. By the time the deciding is due, you're running on the least of it. You were never bad at this. The arrangement is bad.

What you're actually buying

All of this happens every week, whether you think about it or not.

Every meal chosen for youBreakfast, lunch, dinner and a smoothie. Not a database to search — the actual week, decided, and different from the last one.
Replacesthe weekly sit-down where you plan it yourself
One grocery list, built from those exact mealsAisle-grouped, in the pack sizes shops really sell, quantities scaled to your household. What you already own is split out as "check your kitchen" instead of padding the list.
Replaceslist-building, and part of the 53 hours a year in store
Your kids handled, without cooking twiceNearly two hundred age-specific plating versions. One dinner, described for a toddler, a younger child and an older one. You cook once; the app tells you how each plate goes out.
Replacesthe second dinner you make for the picky one
Allergies and hard nos, permanentlyFiltered at the ingredient level, not by guessing from a recipe title — so "no dairy" catches butter and cream, not just the obvious ones. Mark something "not for us" once and it never returns.
Replacesreading every label and remembering every rule
Swap and skip, with no penaltyDon't want Thursday's dinner? Swap it, and the grocery list changes with it. Away all week? Skip it, and nothing acts like you fell behind.
Replacesthe guilt of "falling off" a plan
Every past week kept, permanentlyBought the food and never got to Thursday's dinner? Last week's meals and full recipes stay available — ingredients, steps, everything. Nothing you paid for expires because a calendar rolled over.
Replacesfood bought and thrown away
Variety you never have to manageProteins rotate so it isn't chicken five nights running, and the week is built to reuse what you buy — instead of sending you home with eleven half-used things.
Replacesthe mental spreadsheet you keep to avoid repeats

A single session with someone who tells you what to eat runs $150–$400 — and teaches you things you already know.

This does the work instead. Every week. $197 a month.

Or $164 a month on the year.

Choose your plan30-day money-back guarantee · Cancel in one click

How a week runs

Three things happen. None of them are deciding.

  1. Your week arrives

    Breakfast, lunch, dinner and a smoothie — already chosen, already balanced, already scaled to how many people you're feeding.

  2. One list, one store

    Everything on a single list, grouped by aisle, in the pack sizes shops actually sell. What you already have is separated out so you don't buy a fourth jar of paprika.

  3. Cook it

    Most dinners are 20–40 minutes, written for a real weeknight kitchen. Each one tells you how to plate it for the ages at your table.

Being straight with you

This is not for everybody.

Don't buy this if:

  • You love planning meals. If browsing recipes and building the week is the part you enjoy, this removes it. That's the whole product. You'd resent it.
  • You want calorie or macro tracking. It doesn't count anything. No logging, no numbers, no score.
  • You need a medically prescribed diet. This is a meal-decision and grocery service, not a nutrition, medical or dietary one. If a clinician has given you a specific protocol, follow theirs.
  • You want the food cooked for you. Nobody delivers meals. You still cook — you just never decide, plan, or list again.

If none of those are you, it fits.

See both plans

Straight answers

The things worth asking.

What if my family won't eat it?

The meals are deliberately ordinary — the dishes your family already recognizes, done well. Nothing arrives announcing itself as different, and every dinner comes with plating guidance for the ages at your table so you're not cooking twice.

I don't cook five nights a week.

Then don't. Tell it how many nights you actually want handled and it builds for that. Lunches are designed to reuse what you already cooked, so fewer cooking nights doesn't mean emptier days.

Can I really cancel easily?

Yes — one click inside your account. No phone call, no email chain, no offer to talk you out of it.

What about allergies?

Filtered at the ingredient level, not by scanning recipe names, so "no dairy" catches butter and cream and everything else rather than the obvious ones only. You can also permanently exclude anything your household simply won't eat.

Do I have to follow it exactly?

No. Swap any meal, skip a night, skip an entire week. It's a plan, not a test — and nothing scolds you for going off it.

Is this a diet or a weight program?

No. The Game Plan is a meal-decision and grocery-logistics service. It decides what your household eats and what to buy. It is not a nutrition, medical, dietary or weight-management service.

What happens if I cancel mid-month?

You keep access through the end of the period you've paid for. Nothing is cut off mid-week.

What exactly happens after I pay?

You go straight back into the app with your account already active, and your next week is built for you. There is nothing to set up again.

There are fifty-two of these a year.

The next one starts on Sunday whether it has been decided or not. It will be decided by somebody. The only question is whether that somebody is you, again, at 6:40 on a Tuesday.

Choose your plan

30-day money-back guarantee · Cancel in one click

P.S. — The thirty-day guarantee is not a formality. Run the whole month. Cook the food, use the lists, and see whether your evenings actually change. If they don't, email us and we refund every cent — and you keep the plans and lists you built. The only thing you can lose here is the deciding.

P.P.S. — Weighing monthly against annual: annual keeps $394 in your pocket and locks your price for twelve months. If you will still be feeding people a year from now — and you will — it is the cheaper decision as well as the smaller one.